All your questions about Waibly

Waibly is a platform that creates your content strategy and produces your SEO articles and LinkedIn posts, based on your business expertise and your prospects' searches. Unlike generic text generators, Waibly starts from your actual business.

Waibly aligns three dimensions: your know-how, the questions your clients ask Google, and web visibility codes (Google, LinkedIn, AI engines). The result: content that's findable, relevant, and sounds like you.

You connect your site, Waibly scans and extracts your offers, your target, your tone. It then generates articles optimized to be found by the right people.

Waibly is built first for web, comms and marketing agencies producing white-label content for their clients. One workspace per client, one strategy per client, multi-channel production at scale.

Waibly also serves freelancers and SMB owners who want to be visible on Google, LinkedIn and in AI answers, without becoming marketing experts.

Whether you're solo or in a team, Waibly adapts: Solo for freelancers, Studio for SMBs and small agencies, Agency and Scale for multi-client agencies.

ChatGPT is a generalist assistant. Waibly is a specialized content production tool that integrates your business context, structures for SEO, and publishes directly. It's not a chatbot, it's a complete production chain.

To get effective content with ChatGPT, you need to master multiple skills: prompt writing, SEO (structure, keywords, internal linking), Google's quality standards, LinkedIn best practices, optimization for generative AI... Waibly integrates all these skills automatically. You stay an expert in your field, not in digital marketing.

Waibly retrieves your information (via questionnaire and documents), creates a strategy based on your prospects' searches, and generates optimized content. It publishes directly to WordPress, handles SEO structure, internal linking, meta tags. ChatGPT leaves you to do everything manually.

Waibly isn't built to replace agency advice. It prepares analysis, strategy and content while the agency keeps the decisions, review and client relationship.

For a business without an agency, Waibly covers content strategy and SEO writing. Advanced technical SEO audits, backlinks and art direction are not included.

In both cases, a person remains responsible for final review before publishing.

No, no technical skills are required. Waibly integrates all SEO expertise directly into its process. You don't need to know keywords, article structure, or Google's criteria.

Waibly automatically handles: semantic structure (headings, subheadings), meta tags, linking between your articles, optimization for featured snippets and Google's AI answers.

You bring your business expertise. Waibly makes it visible. You validate the substance, it handles the form.

Each site has its own space in Waibly: its strategy, documents, WordPress connection. You switch between sites via a selector in the interface.

The Studio plan allows managing up to 3 sites. The Agency plan up to 10, the Scale plan up to 25. The word quota is shared across all your sites.

Ideal if you have multiple activities, multiple brands, or manage your clients' sites. Each project stays independent, but everything is centralized in one account.

Yes, the Agency plan is designed for agencies. It includes 10 client sites, 5 users and 600,000 words per month. Every team member can contribute through their own access.

Each client has a dedicated workspace, strategy and content plan. Content carries no Waibly branding, and PDF reports use your logo and colors.

Waibly turns part of your variable production cost into a predictable monthly subscription. You then set your price according to the level of consulting and approval you provide.

No. Your clients don't access the platform. You produce inside Waibly, then you deliver: articles published to their WordPress, content and reports handed over directly. The client only sees the result.

Articles, posts and newsletters carry no Waibly branding. It's an agency's number-one fear — being cut out — and the end client never has access to the tool.

Yes. Add your agency's logo and colors in Waibly. Your PDF deliverables — market analysis, content plan and Google Search Console stats — then come out in your brand.

You hand each client a complete service, under your brand, with nothing to re-paste.

Waibly scans your website and automatically extracts your information: offers, services, service area, communication tone. You then complete with your goals and priority targets via a guided questionnaire.

If you don't have a website, Waibly asks you questions directly to understand your business. Organization type, geographic scope, business goals, available time: everything is considered.

You can also import your existing documents (PDF, presentations, case studies). Waibly uses them to enrich content and reflect your real expertise.

Waibly relies on your documents and information to create content grounded in your business reality. Your presentations, case studies, client FAQs are analyzed and used as enrichment sources.

With each generation, Waibly searches your content for relevant context. It doesn't generate generic text from a simple prompt. It starts from what you actually know to create articles that reflect your expertise.

The more documents you feed Waibly, the more the content sounds like you. No invention, no approximation: the content is anchored in your business.

Allow about 10 to 15 minutes per article for generation and approval. Generation itself takes a few minutes. The rest is your review, fact-checking and any adjustments.

You choose a topic from your plan, Waibly prepares the draft, and you remain responsible for approving the substance before publication.

Each piece is personalized from your business context, documents and website profile. Two users working on the same topic therefore do not provide the same sources, offers, audiences or instructions.

Human review remains essential: you check facts, wording and anything that commits your business before publishing.

Yes, you configure the tone and communication style according to your preferences. Formal or informal, voice (I, we, impersonal), expert or accessible tone: you choose what fits your image.

Waibly also analyzes your existing site's tone during the initial scan. It adapts to your communication style to produce content consistent with your identity.

If the result doesn't suit you, you can adjust the settings at any time. Content evolves with your preferences.

Waibly produces SEO and GEO articles, LinkedIn posts and newsletters from one strategy. Articles include their structure, meta tags and internal-linking suggestions. Posts and newsletters are adapted to their channel.

Waibly also generates three customizable agency deliverables: market study, prioritized content strategy and Search Console report.

Content is structured and formatted, but human approval remains essential. Waibly prepares headings, paragraphs, meta tags and internal-linking suggestions.

You then review the substance, verify facts and adjust any wording that commits your company or client. Nothing is published without your action.

Yes, each article incorporates current ranking criteria. Hierarchical structure (H2, H3), optimized title and description tags, adapted readability (short sentences, airy paragraphs), schema.org markup for FAQs.

Waibly also optimizes for new search forms: direct answers for featured snippets, structure adapted to Google's AI Overviews, format compatible with ChatGPT and Perplexity.

You don't need to know these criteria. Waibly applies them automatically with each generation.

No. No position, traffic level or result timeline can be guaranteed. SEO depends on competition, domain authority, technical quality and publishing consistency, among other factors.

Waibly prepares an SEO structure, covers identified search intents and centralizes Search Console data. You remain responsible for review and publishing.

SEO is measured over months, but there is no universal timeline. Domain age, technical health, competition, content quality and publishing frequency all influence progress.

Search Console lets you observe early signals — indexing, impressions, queries, clicks and positions — without treating them as a guaranteed outcome.

Waibly structures content so it is easy to understand and extract: direct answers, clear definitions, coherent hierarchy and semantic markup where relevant. These elements can make content easier for search engines and AI assistants to use.

They do not guarantee indexing, citation or inclusion in a generated answer.

Yes, partially. Waibly considers your geographic scope (local, regional, national, international) and integrates it into your content strategy.

Generated articles can target local queries: "HR consultant London", "plumber Manchester". Content is adapted to your service area.

What Waibly doesn't do: managing your Google Business Profile, local citations, local position tracking. For these aspects, you'll need complementary tools.

Waibly offers a free plan and four paid plans. All features are included everywhere; only the volume, number of sites and users change.

Solo ($29): 50,000 words/month, 1 site, 1 user. For freelancers.

Studio ($99): 200,000 words/month, 3 sites, 2 users. For SMBs and small agencies.

Agency ($299): 600,000 words/month, 10 client sites, 5 users. For multi-client agencies.

Scale ($599): 1,500,000 words/month, 25 sites, 10 users. For high volume.

Choose based on your publishing volume and number of sites to manage. A freelancer with one site starts with Solo. An SMB or small agency takes Studio. A multi-client agency takes Agency, and Scale for high volume.

The Solo plan (50,000 words) allows about 25-30 complete articles per month. That's plenty to build visibility by publishing regularly.

If you're unsure, start with the lower plan. You can upgrade at any time, the change is immediate.

Yes, a free account with 10,000 words included and all features. Create your strategy, generate your first articles, test WordPress publishing.

No credit card required. You enjoy all features without restrictions. Only the word count is limited.

When you're ready, upgrade to a paid plan for more words each month. No commitment, no surprises.

Yes, no commitment. You can cancel your subscription at any time, in one click from your dashboard. No notice period, no hidden fees.

Cancellation takes effect at the end of your current billing period. You keep access until that date, then new content generation stops.

Your existing content remains accessible. You don't lose what you've created.

Waibly connects to your WordPress via REST API. You configure once: your site URL, username, and WordPress application password. Then you publish directly from the editor.

Each article is published with its categories, optimized meta tags, and schema.org markup for FAQs. No copy-paste, no manual formatting.

The connection works with all WordPress sites (self-hosted or WordPress.com Business). The REST API just needs to be enabled, which is the default.

Waibly generates ready-to-use LinkedIn posts, but doesn't publish automatically to the network. You copy the generated content and paste it into LinkedIn.

Each post is created with network codes: punchy hook, scannable structure, clear point of view, call to interaction. You choose the tone and goal (awareness, engagement, conversion).

Why no automatic publishing? LinkedIn heavily restricts API publishing for personal accounts. Copy-paste remains the most reliable method.

Yes, your data is isolated and secured. Each account is separated from others (multi-tenant isolation). Your documents and content are only accessible to you and users you invite.

On the technical side: secure authentication, protection against common attacks (CSRF, XSS), encryption of stored WordPress credentials.

Waibly is hosted on secure infrastructure. Your data is not resold or shared with third parties.

You do. Content generated with Waibly belongs entirely to you. You can publish it, modify it, resell it (if you're an agency) without any restrictions.

Waibly is a production tool. What you create with it is yours, like a document created with a word processor.

No Waibly branding is added to content. You're free to use it as you see fit.

No. Your documents only feed your own knowledge base. They're used to enrich YOUR content, not to train artificial intelligence models.

Waibly uses existing AI models (like those from OpenAI or Anthropic) but your data isn't sent for training. It stays in your space, isolated.

This is an important difference from free tools: your confidential documents stay confidential. Your expertise stays yours.

Create your account, add a client's website and import their documents. Waibly then prepares the market study, prioritised plan and first content in a dedicated workspace.

You review and adjust the information before delivering a document, exporting content or publishing to WordPress. The journey is guided, but validation remains in your hands.

Yes. The interface is available in French, English, and Spanish. You choose your workspace language according to your preference.

For content generation, Waibly offers 7 languages: French, British English, American English, Spanish, German, Italian, and Portuguese. You can create content in a different language than the interface.

Ideal if you target multiple markets or work with international clients.