For web, comms and marketing agencies

Add an SEO content offer to your agency, without hiring

Waibly analyzes each client, builds their strategy and produces SEO and GEO articles, LinkedIn posts and newsletters. You review, publish and deliver everything in your colors.

See what Waibly produces
10,000 free words No credit card No commitment Hosted in France
Waibly interface · demonstration data Waibly dashboard: isolated client workspaces, SEO articles, LinkedIn posts and Google Search Console tracking

One workspace per client · One strategy per client · Nothing is published without your approval

The reality

Why client content costs so much

Three reasons show up in every agency. Often all three at once.

Outsourced writing eats into your margin

At $100 per article, four monthly pieces already cost $400 per client, before strategy and coordination.

The strategic work is hard to bill

Market research, content planning, search intent: the expertise sits before the writing. Hard to sell as a flat fee.

The playing field has shifted

Your clients want to show up in ChatGPT and AI Overviews, not just Google. Few agencies know how to produce for that.

Waibly brings strategy, multi-channel production and delivery together in a single workflow.

Inside the platform

Market research, strategy and content for every client in your agency

Add their website and documents. Waibly analyzes their market, builds the strategy and produces SEO and GEO articles, LinkedIn posts and newsletters. You customize the deliverables, then review and approve every piece.

Platform screenshots · demonstration environment

A dedicated market study for every client

A dedicated market study for every client

Waibly analyzes their website, offers, audiences, objections and competitors. The study is a standalone deliverable that you can customize and export as a PDF with your logo and colors.

Market research Audiences & competitors Branded PDF
A separate content strategy for every client

A separate content strategy for every client

Based on the study, Waibly prioritizes topics, search intent and the channels to activate. You adjust the recommendations and editorial plan before presenting them to the client.

Priority topics Editorial plan Adjustable strategy
SEO and GEO articles with no trace of the tool

SEO and GEO articles with no trace of the tool

Written in the client's voice, published to their WordPress. No watermark, no hidden links in exports.

SEO + GEO No watermark WordPress
LinkedIn and newsletters from the same strategy

LinkedIn and newsletters from the same strategy

Each topic can become a LinkedIn post or newsletter, adapted to the channel and the client's voice. You review, adjust and deliver.

LinkedIn Newsletter Client's voice
Search Console tracking to share with your clients

Search Console tracking to share with your clients

Positions, clicks and impressions per client, in a PDF report with your colors.

Search Console Client reporting PDF report

Industrialized production, delivered in your colors.

10,000 free words to try No credit card No commitment

We'd rather you test it on a real client than take our word for it.

The math

Freelance, hiring or Waibly?

The same deliverable, three cost models. Here's what each one means for your margin.

Freelance outsourcing

Strategy + writing
$80 to $150 per article, strategy not included
Setup
5 to 10 days
Multi-client
Heavy to manage

In-house hire

Strategy + writing
$2,700 to $3,800 per month, loaded
Setup
1 to 3 months
Multi-client
Capped by headcount

Waibly (Agency plan)

Strategy + writing
from $299/month, strategy included
Setup
A few minutes
Multi-client
Up to 10 clients

What you save every month

At the same volume, here's what you keep each month by producing with Waibly instead of subcontracting.

1 client · 4 art./mo

Subcontracting
$400
With Waibly
Solo · $29
Saved/mo
≈ $370

3 clients · 4 art./mo

Subcontracting
$1,200
With Waibly
Studio · $99
Saved/mo
≈ $1,100

5 clients · 4 art./mo

Subcontracting
$2,000
With Waibly
Agency · $299
Saved/mo
≈ $1,700

10 clients · 4 art./mo

Subcontracting
$4,000
With Waibly
Agency · $299
Saved/mo
≈ $3,700

Based on $100 per subcontracted article, strategy not included. Waibly covers strategy, LinkedIn and newsletters.

Three plans built for agencies

Studio, Agency or Scale: client sites, word volume and user seats increase with each plan. The content carries no Waibly branding.

Studio

For agencies and multi-site SMBs

99€ HT/month

 

Start with Studio
  • 200,000 words/month
  • 3 client sites
  • 2 users
  • All features included
Recommended

Agency

For multi-client agencies

299€ HT/month

 

Start with Agency
  • 600,000 words/month
  • 10 client sites
  • 5 users
  • All features included

Scale

For agencies at scale

599€ HT/month

 

Start with Scale
  • 1,500,000 words/month
  • 25 client sites
  • 10 users
  • All features included

"All features included" = content strategy, SEO articles, LinkedIn posts, newsletters, multilingual translation, WordPress publishing, performance tracking. Only the volume, number of sites and users change.

Free plan — 10,000 words included No commitment No credit card required Secure payment

Frequently asked questions

Answers to the five most common questions.

Can my clients tell I'm using Waibly?

No. Waibly is a back office. Articles are published to the client's WordPress with your credentials — no watermark, no footer, no hidden links in exports. The tone and structure match the client's documents. Nothing gives the tool away.

Does Google penalize AI content?

No. Google doesn't penalize content because it was generated by an AI. It penalizes content with no value. Waibly builds every article from the client's market, site and documents, which makes it unique and useful to their prospects.

Can I manage several clients in one account?

Yes. The Agency plan isolates each client in their own workspace: profile, documents, content plan and Search Console data. You switch between them with no context bleed — up to 10 clients and 5 users.

Can I keep each client's voice and method?

Yes. Waibly cross-references the client's site, their own documents and their real market before producing. Every piece uses their vocabulary and structure — not generic text.

How do I bill this service to my clients?

You set your price. Production cost drops sharply, and you bill at market rate. Because strategy is included, you sell a complete service, not just articles.

What is GEO, and why does it matter for your clients?

GEO (Generative Engine Optimization) gets your clients cited by AI engines like ChatGPT, Perplexity and Google's AI Overviews — not just ranked. A growing share of searches now ends inside an AI answer, with no click. Waibly structures every piece for these engines: a direct answer up top, questions as headings, citable data.

How do I choose between Waibly and another content tool?

Look at the whole chain, not just the writing. Many tools stop at the article; Waibly goes from market analysis to strategy, then multi-channel production and publishing, across several clients. To compare on the right criteria, read our guide: how to choose a content tool for your agency.

Test Waibly on a real client

Add their website URL and judge the strategy and first pieces of content for yourself.

Create my free account